Expand Market Reach
Access the "long-tail" market of hundreds of small, independent, and home-based travel agents across Nigeria
Strategic Proposal to Capture the Consolidator Market
From: Godwin Dij, Operations Manager
To: The General Manager & Business Development Team
Date: November 9, 2025
The Nigerian travel industry is dominated by large
travel agencies leveraging B2B affiliate networks for exponential growth.
We are perfectly positioned to counter this by leveraging our 11+ years of experience and full-service portfolio:
From traditional TMC to powerful travel consolidator
Network of sub-agents with complete technology and services
Create high-volume revenue stream and increase market share
A B2B-Driven Market
The primary growth engine for our main competitors is B2B aggregation.
Serves as the "travel agent's agent" (consolidator), providing flight inventory and tools to smaller agencies.
Run scalable affiliate programs, effectively outsourcing their salesforce to capture the "long-tail" of the market.
Competitors focus heavily on flights. Our multi-service offering presents a critical opportunity to differentiate and capture the entire booking pipeline.
Access the "long-tail" market of hundreds of small, independent, and home-based travel agents across Nigeria
Drive incremental booking volume across all categories, strengthening our negotiating power with suppliers
Earn scalable commissions and mark-ups on every product processed by affiliates
Become the indispensable partner that agents rely on for comprehensive travel fulfillment
Solidify "The Travel Place" brand as the trusted industry consolidator
Based on 100 active partner agencies by Q4 2026
bookings annually
bookings annually
New annual revenue stream
Our solution is built on three pillars: Technology, Market, and Engagement.
Small, non-IATA agencies and home-based agents.
PAs, Admin Managers, and Protocol Officers at SMEs.
Event planners, education consultants, and logistics companies.
Travel bloggers and influencers using simple booking links.
A secure, white-label B2B portal with two powerful interfaces
Broadcast Channel: Fare alerts, promotions, system updates
Interactive Group: Q&A, networking, real-time support
Training on new features, visa procedures, supplier deals, and sales tips
Exclusive in-person event for top performers with networking, keynotes, and awards
12-Month Plan
Finalize technical specs, confirm commission logic for all services, and finalize GDS/API integration strategy.
Build the B2B Portal, Admin Dashboard, Non-Flight/Package Management Module, and complete integration. Rigorous testing.
Onboard a "Founding Partner" cohort (10-15 agencies). Run live transactions, gather feedback, and finalize training materials.
Public launch. Launch marketing campaign. Launch WhatsApp Community & Broadcast Channel. Host first Quarterly Partner Webinar.
This initiative is a critical step to future-proof our business.
Building around our complete suite of flight and non-flight services
Creating a superior, more valuable, and more defensible product
Cementing "The Travel Place" as the leading B2B brand in the market
Let's transform the Nigerian travel industry together.